Mon, 08/30/2010 - 08:57
Metro Exhibits is pleased to announce that is has joined with other industry leaders in a nationwide movement called "Tradeshows Work" that represents one of the best and most meaningful ways to connect, face-to-face.
There are many reasons why tradeshows have been effective for companies of all sizes for the past 80 years.Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles.
20 Reasons Why Tradeshows Work for the Exhibitor:
Tradeshows provide Exhibitors with the opportunity to meet clients & prospects & decision makers face-to-face to:
1. Generate leads & drive incremental sales
2. Solidify relationships with current customers
3. Establish relationships with prospects, key target markets & the media
4. Shorten the sales cycle
5. Introduce & promote new products to a new or existing market
6. Enhance brand & product visibility
7. Educate & demonstrate new uses for existing products
8. Obtain feedback on new & existing products
9. Learn the latest industry trends
10. Gain competitors insight
11. Conduct competitor & market research
12. Network with key industry contacts and key opinion leaders
13. Learn more about the industry they support
14. Have a presence in the industry
15. Gain exposure in new markets
16. Find personnel to grow your company
17. Build sales force moral & foster comaraderie
18. Demonstrate your commitment to a marketplace and your clients
19. Identify new business opportunities
20. Reinfoce & test marketing strategies
10 Reasons Why Tradeshows Work for the Attendee:
Tradeshows provide Attendees with the opportunity to:
1. Purchase products at discounted prices
2. Conduct research to ensure you make the best purchase decision
3. Establish relationships with key vendors
4. Learn latest industry trends & technologies
5. Gain insight into what others in your industry are purchasing & why
6. Learn from industry key opinion leaders
7. Discover new products
8. Compare competitive products side by side
9. Meet the people only known previously via phone/email
10. Have the change to use a product before purchase
When evaluating whether to exhibit at a show or not, consider how your presence - or absence - at important trade shows affects your business. Trying to save a few dollars today could compromise business tomorrow.
Supporting Resources
Trade Show Exhibiting in a Challenging Economy
The Importance of Tradeshows
Dollars and Sense: Why Tradeshows Really Work
The Value of Trade Shows Increases with a Plan
Learn more about the Tradeshow Work movement
Comments
Post new comment